Booklet

author

Seema Batavia

Marketing

Are Telling You Brand Story?

marketing

Marketing

|

Are Telling You Brand Story?

Brand storytelling is the use of authentic, emotional stories to drive growth and foster loyalty.
Consumers are engaging with brand-funded media that offer high-quality, informative, & entertaining content pieces.

THERE IS A GROWING OPPORTUNITY TO ENGAGE WITH AUDIENCES THROUGHS POWERFUL VISUAL BRAND STORYTELLING MEANS

THE SCIENCE OF STORYTELLING:
When we listen to a story being told, most parts of our brain light up, or are engaged.

THIS IS WHAT YOUR BRAIN DOES WHEN IT HEARS A STORY

MIRRORING:
Our brain patterns align with those of the speaker.

NEURAL COUPLING:
The brain begins to turn the story into the Vlistener's own ideas and experiences.

DOPAMINE:
This is the pleasure drug.
This emotion-charger responds to the story and helps us remember facts associated with the emotions of the story.

RIGHT NOW, YOU NEED TO BE ENGAGING YOUR AUDIENCE THROUGH POWERFUL STORYTELLING.

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