Booklet

author

Seema Batavia

Marketing

Ace Your Social Media Brand Voice

marketing

Marketing

|

Ace Your Social Media Brand Voice

If you're a brand, you're on social media.
ARE PEOPLE ENJOYING PESONALITY THROUGH YOUR VOICE?
If not, you need to follow this method.

SOCIAL MEDIA IS A VISIBLE PLATFORM.
You need to SPEAK UP and SHOW YOURSELF.
Use the following-traits:

CHARACTER/ PERSONA

  • Friendly
  • Warm
  • Inspiring
  • Playful
  • Authoritative
  • Professional

TONE

  • Personal
  • Humble
  • Clinical
  • Scientific
  • Honest
  • Direct

LANGUAGE

  • Complex
  • Savvy
  • Insider
  • Serious
  • Simple
  • Industry-related
  • Fun
  • Whimsical

PURPOSE

  • Engage
  • Educate
  • Inform
  • Enable
  • Entertain
  • Delight
  • Sell
  • Amplify

TO RECAP:

  • Your social media voice determines your personality.
  • You need to show up and speak up.
  • Establish the right Character/Persona: Friendly, Warm,
  • Inspiring, Playful, Authoritative, Professional.
  • Use the right Tone: Personal, Humble, Clinical, Scientific,
  • Honest, Direct.
  • Use the right Language: Complex, Savvy, Insider,
  • Serious Simple Indus -Related Fun Whimsical.
  • Find the right Purpose: Engage, Educate, inform, Enable,
  • Entertain, Delight, Sell, Amplify.
  • Ace your social media brand voice and make an emotional impact on your audience!

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