Booklet

author

Seema Batavia

Marketing

A Complete Guide to Your Personal Brand

marketing

Marketing

|

A Complete Guide to\ Your Personal Brand

Whether you're a solopreneur or entrepreneur, building a personal brand will separate you from pack.

BUILD YOUR FOUNDATION
Authentically answer these questions:

  • Whåt are. your Skills & credentials?
  • What are your passions & interests?
  • What are your core values & beliefs?

CHOOSE YOUR TARGET AUDIENCE
Make a list of who your ideal client is.

CREATE AN IRRESISTIBLE OFFER
Position yourself as a specialist, not a generalist OmgGeriepfterpvith

OPTIMIZE YOU PERSONAL WEBSITE
Keep jt up-to-date, and include these:

  • A professional logo
  • Your value proposition &
  • Professional photography
  • Social proof (media, testimonials) ' clear call-to-action (CTA)

HAVE A CONTEN%

STRATEGY

Distribute free content;

which includes:

  • Text/articles
  • Videos
  • Podcasts
  • Webinars
  • Online courses
  • PDF guides, checklists worksheets
  • Infographics
  • Slideshows
  • Case studies

Content Mediums:

  • Your blog/website
  • Podcast directories
  • YouTube
  • Other blogs & online publications
  • Social media
  • Email
  • Slideshare
  • Quora

CREATE A VISIBILITY STRATEGY

Get in the public eye by doing the following:

  • Interviews & Public Relations
  • Guest blogging
  • Public speaking
  • Partnerships & joint ventures

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