A Complete Guide to Your Personal Brand
A Complete Guide to\ Your Personal Brand
Whether you're a solopreneur or entrepreneur, building a personal brand will separate you from pack.
BUILD YOUR FOUNDATION
Authentically answer these questions:
- Whåt are. your Skills & credentials?
- What are your passions & interests?
- What are your core values & beliefs?
CHOOSE YOUR TARGET AUDIENCE
Make a list of who your ideal client is.
CREATE AN IRRESISTIBLE OFFER
Position yourself as a specialist, not a generalist OmgGeriepfterpvith
OPTIMIZE YOU PERSONAL WEBSITE
Keep jt up-to-date, and include these:
- A professional logo
- Your value proposition &
- Professional photography
- Social proof (media, testimonials) ' clear call-to-action (CTA)
HAVE A CONTEN%
Distribute free content;
- Online courses
- PDF guides, checklists worksheets
- Case studies
- Your blog/website
- Podcast directories
- Other blogs & online publications
- Social media
CREATE A VISIBILITY STRATEGY
Get in the public eye by doing the following:
- Interviews & Public Relations
- Guest blogging
- Public speaking
- Partnerships & joint ventures