Booklet

author

Michael Janda

Marketing

8 MORE B’S OF SOCIAL MEDIA PT.2

marketing

Marketing

|

8 MORE B’S OF SOCIAL MEDIA PT.2
My Instagram account has been growing by 10k+ organic new followers per month for the past six months. Here are 8 more B’s to help you grow too. Grow your social media following!⁣⁣

  • BE KIND There is enough negativity in the world without you adding more to it. Treat people on social media as if they are your friend already and they soon will be. Uplift. Motivate. Congratulate. Spread some joy in your interactions.⁣
  • BE EXPERIMENTAL Experiment. Watch the analytics. Do more of what works and less of what doesn’t.⁣
  • BE UNIQUE Draw inspiration from post designs you admire, or create a design style that is uniquely yours. ⁣
  • BE DIVERSE Use a variety of different post types. I recommend that you start with three to five different types of posts and alternate between them.⁣
  • BE MOVING According to SocialMediaToday, video content has 59% more engagement than other post types. According to Cisco, video content will account for 82% of all internet traffic by 2022. In summary, you need to figure out how to include video in your content.⁣
  • BE HOOKY According to a 2018 study by Microsoft, the average attention span of a human is 8 seconds. (On social media it is probably more like 1 second.) Be direct. Be simple. Make sure you focus on hooking your audience fast.⁣
  • BE VULNERABLE According to Brene Brown, P.h.D., vulnerability is a key to connecting with other people. Being vulnerable will help others see the real you, someone they can connect with on a deeper level.⁣
  • BE GRATEFUL Be grateful for every single follower, like, share, comment, and direct message, 100 or 100,000. ⁣

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