Booklet

author

thebrandingsam

Marketing

7 naming facts to impress your friends

marketing

Marketing

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Naming a brand

One of my favourite things about creating a brand is coming up with that perfect name.

Rob from @howbrandsarebuilt is a brand naming expert.

So naturally I had to connect with him and ask him about some fun little naming facts.

Take it away rob

Nova sold just fine in mexico

Did you hear that Chevrolet's Nova didn't sell well in Spanish-speaking countries because it translates to 'doesn't go'?

Not true. Read about it on Snopes.com. Want a real 'linguistic disaster'? How about Reebok's Incubus shoe?

'HÄAGEN-DAZS' IS NONSENSE

At first glance, this name looks like a pair of last names or some words in a language you don't know.

Nope. It's meaningless. The founders simply thought Americans would be more likely to buy their ice cream if it sounded foreign.

YOU'LL BE 0K WITHOUT 'NAME.COM'

Many great name ideas are rejected after a 'Nope, someone quick Google search: already owns the domain.'

But many big brands started without their exact 'name.com' domains, including Tesla and Square. Nissan still doesn't own nissan.com.

'-L Y' NAMES HAVE LYBIAN DOMAINS

Namely, Optimizely, Grammarly, Calendly how did this trend of company and product names ending in '-1 y' get started?

Companies that had trouble getting exact 'dot com' domains could easily acquire domain 'dot ly.'

KFC JUST WANTED A SHORTER NAME

Have you heard they shortened the name because it's not really chicken? Or because of a trademark dispute with Kentucky?

The truth is simpler: Consumers were already using the initials, it omits 'fried' (which sounds unhealthy), and it suggests they sell more than just chicken.

SOME LONG BRAND NAMES WORK WELL

True, it's best to err on the side ofbrevity when developing brand names.

But what's more evocative, 'HBO' or 'Nickelodeon'? Other long brand names include Anthropologie and Industrial Light & Magic.

YOU CAN USE A NAME THAT'S 'TAKEN'

Legal availability is critical for a new brand name. But even names that are already in use may still 'on the table.'

Trademark rights are usually limited to specific goods and services, which are grouped into international trademark classes.

Now go impress your friends

And check out Rob's channel. He has some insane value on his I nstagram, website and podcast

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