Booklet

author

Jeremy Mura

Design

7 LAWS OF LOGO DESIGN

design

Design

|

7 LAWS OF LOGO DESIGN

Want to know the 7 laws of logo design?

Law 1

IDENTIFICATION

A logo does not have to be literal or overly communicate. It only needs to identify with a brand very quickly. Make it so clear that even a kid can recognise it.

Law 2

DISTINCTIVENESS

A logo needs to look, interesting yet simple enough to draw in the crowd. Add a flourish or make it bold, just make it unique from the rest.

Law 3

TIMELESSNESS

Can it stand the test of time? 2 years, 5 years, 20 years? A good logo should be able to last a long time without needing massive change.

Law 4

RESPONSIVENESS

Does the logo work in tiny spaces like an app icon or a web browser favicon? Can it still be recognisable on a bill board or bus?

Law 5

SIMPLICITY

Is the logo legible in all circumstances? Is it distilled into it's most simple, you only have a few seconds to impress.

Law 6

APPROPRIATENESS

Does it fit within the context of it's industry, target customer and brand essence? A logo should fit well with the business itself.

Law 7

COOLNESS

This one is a bonus one but is your logo genuinely cool? Does it have the pizazz, the glory, the 2021 look? Logo design should be fun add a bit if artistic flair into it.

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