Booklet

author

Ioana Adriana Teleanu

Design

6 Rules for Persuasive Storytelling

design

Design

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6 Rules for Persuasive Storytelling

Stories within the design process

Storytelling is how we share ideas and experiences. Having raw data is not enough to convince our teams and stakeholders of what needs to be done. A narrative makes a connection between our data and why other people should care about it. In our work as UX professionals, we use stories to help create a shared vocabulary, focus the team on a common goal, and persuade stakeholders ultimately leading to buy-in. UX stories are a communication tool that can be used in lieu of boring task check lists that are far removed from the user. They provide a natural, engaging way to share behavior, perspectives, and attitudes.

Benefits of Storytelling

  • Stories help us explain difficult concepts
  • Stories spark our imagination and generate new ideas
  • Stories allow us to form a shared understanding
  1. Adapt your vocabulary to match your audience
  2. Appeal to the needs of your audience
  3. Back up your point with real data
  4. Focus on the entire omnichannel experience, inside and outside the interface
  5. Pair your story with an artifact for memorability and alignment
  6. Follow up with a summary

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