Booklet

author

Adarsh Shandilya

Design

6 Confusing Terms Used By Designers

design

Design

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6 Confusing Terms Used By Designers

*White Space vs. Negative Space

White Space: A portion of an electronic or print page left unmarked it can be in any color not just white.

Negative Space: A deliberate attempt to leave space around or within shapes to create a meaningful visual illustration.

*Tracking vs. Kerning

Track: A technique in typography that lets you add or subtract the uniform space between groups of letters.

Kern: To adjust the spacing in between individual characters in a word.

*Font vs. Typeface

Font: Variation of weights (Bold, Italic,Thin, etc) of a typeface. Within a Typeface, there can be many fonts.

Typeface: A style with a specific shape of letters. It's a "family" of fonts. Poppins is a typeface, not a font.

*Hue vs. Color

Hue: The purest form of color, one that's not a tone or a tint.

Color: An all-encompassing word referring to a hue, shade, tint, and tone. Any value of a hue refers to a color.

*Tint vs. Tone

Tint: It is produced by adding white to a pure color, thus increasing lightness.

Tone: A grayed-down color becomes a tone. When gray is added to colors, it reduces the chroma of a color.

*Lettermark vs. Wordmark

Lettermark: A logo design with a distinct typography style based on letters such a initials or abbreviations.

Wordmark: Unique typography treatment is given to the brand name.

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