Booklet

author

Laura Coughlan

Design

5 RESEARCH METHODS! To Get Inspired By Users

design

Design

|

5 RESEARCH METHODS! To Get Inspired By Users

UX design is centered around understanding the needs of people and how the kind of products/services we build will help them.

Here are some research methods every designer should know when beginning a project...

  1. Primary

Primary Research helps us to validate our ideas with our users & design more meaningful solutions.

It is coming up with new data to understand who you are designing for & what you would potentially design. This data is gathered through interviews.

  1. Secondary

Secondary research can create a stronger case for your design choices & provide more insight into what you learned during primary research.

Secondary research is using existing data > books, or articles to support your design choices.

  1. Generative

Generative research is taking insights from research to focus on the problem & create solutions.

This allows us to observe user's behaviors in a natural environment through contextual interviews & focus groups. You must understand your users needs & goals beforehand.

  1. Evaluative

After gathering your generative research you're ready to design a solution for your users. Evaluative research allows you to test your solution. Your aim is to gather feedback to help improve the experience of your prototype.

A great way to conduct evaluative research is to have people test your product and think out loud.

  1. Exploratory

This research is to gain a deep understanding of the topic by immersing yourself as much as you can in order to create a direction for how data could be used.

Exploratory research allows us to confirm our assumptions by providing new ideas for existing problems.

Thank's for reading & thank's so much to the amazing guests for participating! Do you have any extras to add? Let me know in the comments :)

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