Booklet
4 Ways to use Color in Analytics
4 WAYS TO USE COLOR IN ANALYTICS
1. DISTINGUISH CATEGORIES
Color can be used to define categories in a chart
2. REPRESENT QUANTIITY
Color can be used to represent data values and quantity in a map. Generally, the darker color, the higher the quantity
3. HIGHLIGHT THE DATA
Color can be used to call out specific pieces of data a chart.
4. FOCUS ON A SPECIFIC AREA
Color can be used to highlight on area of a focus, when its's used sparingly.