4 Ways to use Color in Analytics

4 WAYS TO USE COLOR IN ANALYTICS

1. DISTINGUISH CATEGORIES

Color can be used to define categories in a chart

2. REPRESENT QUANTIITY

Color can be used to represent data values and quantity in a map. Generally, the darker color, the higher the quantity

3. HIGHLIGHT THE DATA

Color can be used to call out specific pieces of data a chart.

4. FOCUS ON A SPECIFIC AREA

Color can be used to highlight on area of a focus, when its's used sparingly.