4 ways to synthesis and summarize user research

4 ways to synthesis and summarize user research

• HOW TO SYNTHESISE AND SUMMARISE USER RESEARCH
• Top 3 points — key takeaways
• Key quotes — let the user speak
• Concept maps — find connections
• Affinity diagrams — spot trends

1. TOP 3 POINTS

• Identify the most memorable or meaningful findings from a user interview
• Have a quick reference from the interview
• Be able to communicate a key finding to a teammate

1. Quotes

Interview quotes are extremely convenient as they:

• Provide the user’s voice
• Perfect for crafting a narrative around your research
• Very effective in stakeholder presentations

1. CONCEPT MAPPING

• Create concept maps to find connections between ideas
• Early visualisation of ideas
• See hierarchies & relationships between elements

1. AFFINITY DIAGRAMS

• Use affinity diagrams to spot trends
• The theme (or multiple themes) should emerge
• A good way to compile findings from multiple interviews

AFFINITY DIAGRAMS:

HOW TO...

Write down key points on Post-its

Place Post-its on a wall, and group similar items together

Refine groupings and name them with your team

INTERPRETATION AND ANALYSIS

• Look for patterns - synthesise the data (audio, video, notes, interview questions) and look for connections to uncover behaviours
• Review your notes and reflect on your observations. Try to understand the function of each of the tasks and see if any can be simplified, or even eliminated altogether.

How do you keep summarise yours? Let me know in the comments

Thank you for reading