3 components of a great newsletter

3 components of a great newsletter

Subject line and preview text

It's all about grabbing your subscriber’s attention.

Subject line and preview text

Don't

• Rely on preview text to convey the message - this can be cut off significantly across mobile devices.

Do

Keep subject lines short but engaging.

Try to add emojis. This has been proven to increase open rates.

Explain what readers will find inside the newsletter

Body

Keep the readers engaged with good content but keep it short and sweet. It's important to respect people’s time.

Body

Don't

• Fill your newsletters with too many ads or sponsored content.

Do

• Provide relative content for your target audience.
• Use images to spotlight specific1 pieces of content.

Footer

The last section of your newsletter. This is where you should encourage sharing and any additional actions.

Footer

Don't

• Add too many actions or information. Keep it brief.

Do

• Ensure readers can unsubscribe. (It’s the law!)
• Add links to your social profiles I to encourage likes, follows, shares, and further interactions.

Summary

• Subject line and preview text
• Body
• Footer

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